A shopfront that finally matched the client list — and an outbound engine behind it
Talentify staffs events for serious clients. The work was premium; the website was not. They rebuilt how the business presents itself and added a B2B outbound engine, so new client conversations no longer depend on who happens to refer them.
The challenge
Talentify were already winning large clients. That was never the problem.
The problem was the gap between the quality of the work and the first thing a prospective client encountered. The website was slow and basic — it did not look like the company behind it, and in a business where a client forms a view long before anyone gets on a call, looking smaller than you are quietly costs you work you never hear about.
Behind that sat a second issue: new client conversations arrived through referral and relationship. Valuable, but not something you can turn up when the calendar needs filling.
What we did
Two workstreams, run together.
On presentation, we consulted on a website upgrade — direction, ideation, and support to bring the site in line with the calibre of the events they staff, so the shopfront stops arguing with the sales conversation.
On demand, we built out a B2B outbound engine: dedicated sending domains and warmed inboxes, a defined ICP, and sequenced copy written to open conversations with the kind of client they want more of. It runs as a managed channel, so their team is pulled in when a prospect is worth their time rather than to operate the machinery.
The results
Talentify now presents like the company their client roster already implied, and has an outbound channel that creates client conversations on demand instead of waiting for a referral to arrive.
The engagement is ongoing, and the outbound engine compounds as targeting and copy learn from each send.
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