Case studyHome services · Norway

Google Ads plus a website upgrade — demand capture with a site that converts it

Straks Tjenester

Straks Tjenester needed two things working together: Google Ads bringing in customers actively searching for their services, and a website good enough to convert them. We delivered both as one engagement.

Scope
Google Ads + website
Market
Norway

The challenge

For a local services business, demand already exists — people search when they need the service. Straks Tjenester's challenge was capturing that demand cost-effectively and converting it: ads without a strong landing experience overpay for every click, and a good site without traffic sits idle.

What we did

We ran Google Ads and the website upgrade as one project: campaigns structured around the service searches that actually convert, and a website upgraded so the click lands on a fast, clear page with an obvious next step. Ad spend and site experience were tuned together, not in isolation.

The results

Straks Tjenester now captures search demand with a site built to convert it — paid clicks land on pages that turn interest into enquiries, and the two halves of the funnel finally pull in the same direction.

What we delivered
Google AdsWeb development
Tools & stack
Google Ads

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