A go-to-market system as sophisticated as the clients he advises
BizGrowthSpurt helps AI and SaaS companies price and monetise their products. His own go-to-market was the opposite of that expertise — manual, slow, and running on generic automation. He now runs a custom-built GTM platform that finds and scores his ICP, writes genuinely personalised outreach, and handles common objections before a prospect ever reaches a call.
The challenge
BizGrowthSpurt sells pricing and monetisation expertise to AI and SaaS companies — an audience that quietly judges you on how well-run your own operation looks. Advising a software company on how to capture value is a hard sell if your outreach reads like a mail merge.
That was the gap. Prospecting was manual and painful: hours spent finding leads by hand, then generic automation firing non-personalised sequences at them. The brand voice around it did not match what his clients expect from someone in that seat.
He did not need a nicer logo or a bigger sending volume. He needed the whole route to market — how he looks, what he says, and the machinery that says it — rebuilt to the standard of the advice he sells.
What we did
Brand and machinery were rebuilt together, because shipping one without the other would have meant driving prospects toward a first impression that undersold him.
On brand: a new visual identity, repositioned messaging, a new website, and sales collateral built for actual use in the sales process.
On machinery: a custom GTM platform built specifically for him, rather than a standard engine configuration. It finds companies matching his ICP and enriches them, scores them so his attention goes to the right accounts, writes personalised copy at scale, and automates sending and meeting booking.
The part that makes it genuinely his: it ingests his meeting recordings, transcribes them, and mines them for the objections that keep recurring — then works answers to those objections into the email copy, so they are handled before a prospect ever reaches a sales call. It is wired into his HubSpot, and connected through Leadfeeder so companies visiting his website automatically feed back into targeting.
The results
BizGrowthSpurt now goes to market through one system: a brand that matches the room he sells into, and a platform that runs lead sourcing, scoring, personalisation, sending, and booking without the manual hours that used to gate it.
Every sales call feeds the next batch of copy, so the outreach gets sharper the longer it runs. Brand and engine went live together, with no stretch where the outreach outran the identity.
Want results like this?
Thirty minutes, no pitch. Tell us where growth is stuck — we'll show you exactly what we'd build.